the magic of designing for uniqueness

i Tailor fit designs & processes to meet the clients Needs

Having worked as an Principal & Leader in UX  space for over 22+ years, she has designed and re-engineered responsive and adaptive design solutions for products, platforms and applications on web and desktop across devices across industry for Fortune 10 clients. 

This gives her a rich industry experience and has gained immense expertise in the related line, in lieu of which she has customized a UX design process that she uniquely tailors to meet clients needs on an individual/ project basis.

She determines the scope of the project and sizes them into what she calls as -“Small,” “Medium,” and “Large ” Scale projects.

She follows a “Mobile First” approach and follows a “3 – Step” Process from inception to delivery of the projects.

She evaluates the size of the project based on the scope of the project and user needs. Based on the size determined she then tailors “The Unique Approach” of user centered processes and methodologies, accordingly which need to be applied for the projects success in a timely and precise manner.


Mobile First approach

Responsive Design with Adaptive Content Strategy is the principle she takes for Web – Mobile, Tablet and Desktop designs, with a thumb rule approach of Mobile first, which helps her provide design solutions that are sleek with yet a cohesive user Experience for w3 users, of the current generation.




My Process

3 – Step Process

Prathibha has come up with a unique process – which she calls –  “The 3 step process,” similar to the “3 – step approach in usability.” This helps her use the below steps with options to customize based on the complexity, size and budgetary needs, time-frame, and or other constrains of the project.


Step 1) Discover & Evaluate

  • Understanding/Translating  Business requirements to design and develop new systems and products
  • Analyzing and assessing current systems and applications via Heuristic Analysis/Task Analysis using Focus Groups/User Polls Surveys /Data Analysis,
Step 2) Strategize & Design
  • Translating Analysis to Information Structures & Designs by building Taxonomy using Site maps /Persona’s/Flow or Case Diagrams/Card Sorting
  • Creating  Wire frames /Mock ups / High-low Fidelity Prototypes by using User Centered Designs principals.
Step 3) Deliver & Support
  • Conducting Usability Evaluations using Test Scripts
  • Delivering the design to the development team and by closely monitoring that, the developed product is exactly what was envisioned and designed.
  • Raising defects related to UX in JIRA and similar QA tools and ensuring they are closed successfully.
  • Resolving & defects and Working with Dev and QA until the “GO Live” phase.
The above UX process aligns well with any methodology Agile/Lean or Water Fall.


My Unique Approach

the new approach to newer designs concepts

Prathibha’s UXD Process

Prathibha on a project basis, customizes the above “3 step” process further by detailing each step to fit into a complete UXD process.

She tailors the USER EXPERIENCE DESIGN THINKING process to fit the needs of the clients based on the complexity, size and budgetary needs, time-frame, and or other constrains of each  individual project.

This process fits in very well for either an Agile UX or Lean UX methodologies. An agile approach including lean principles is what she proposes. 

But she also strongly  believes to works with the clients organizational policies and methodologies to fit the UX process into the flow and development of their project life cycle .



my Techniques 

Heuristic evaluation


Contextual Inquiry

User Surveys & Poll

Focus Groups

Design Thinking

Swim lanes 

Usability Tests 

Competitive Analysis

Best Practice

User Journeys & Maps

User Feedback & A/B Tests