Experience

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Experience & Milestones

Sr Director Digital Product Design & Strategy at Apogee2020 | JUL 2021 – Present

• • Delivered impactful solutions across Mortgage, Banking, Finance, Healthcare & Pharma.
  • Mortgage: Provide Strategic design solutions for Tavant & Rocket Mortgage’s TPO (Broker Wholesale) application.
  • Banking Finance: Redesigned Digital Experience Platform for TRANS-FAST legacy application, aligning with MasterCard’s cross-border services platform with chatbots.
  • Healthcare & Pharma: Led UX Practice for North-east region clients, within consumer digital channels for clients: ZS Associates, Bristol-Myers Squibb, GlaxoSmithKline plc (GSK), delivering performance-enhancing healthcare products and services.
  • Provided end-to-end customer experience digital transformation and AI driven product design solutions for Pharma sector, optimizing operations for BMS, GSK. 
  • Redefined UX process, saving 30% of UX Product team’s time through streamlined migration and iterative improvements.
  • Strengthened UX culture by implementing usability metrics and fostering innovation through disruptive strategic UX principles.

VP – UX/Product Experience at BNYMellon – Pershing | JUN 2017 – SEP 2020

• • Managed redesign of NetX360’s Integrated Wealth platform, enhancing Brokerage trading web and native apps globally.
  • Implemented feature lifecycle management process for NetX360, transitioning to N-tier and API-based architecture, along with sales force integration.
  • Digitized onboarding and client services processes, automating manual content processing and workflow via Salesforce and integration on Alexa with conversational AI.
  • Utilized design thinking and disruptive design strategy with UCD principles to deliver industry-leading UX solutions for NetX360 users, with Alexa & Chatbot integration.
  • Advocated UX best practices and standards, to ensure consistency across products.
  • Collaborated with cross-functional teams to ensure product design and development align with scope, business goals & vision.

Director User Experience & Research at Resourcesoft Inc | JAN 2010 – MAY 2016

• • Led multidisciplinary diverse UX teams and cultivated streamlined UX methodologies.
  • Orchestrated full-cycle design initiatives for esteemed clientele, encompassing comprehensive project lifecycle management, from planning, estimation, budgeting, CRM, vendor relations, team development, and onboarding.
  • Pioneered UX strategy and solution delivery within lean/agile frameworks, executing heuristic evaluations, contextual reviews, for enterprise level application designs.
  • Summary of Client Project: (For details visit web-site)

• • • Citibank – Risk & Compliance Tool | New York, NY/Warren, NJ
    • Cable-vision, Altice, Optimum Network – | Bethpage, NY
    • JP Morgan Chase Prime Brokerage | Whippany, NJ   
    • JP Morgan Chase Global Payments & Treasury Services | 1 Chase Plaza NYC, Jersey City
    • Merrill Lynch/BOA – Wealth Management – Trust Funds | Pennington, NJ 
    • Capital Blue Cross | Harrisburg, PA
    • Omgeo LLC, Thompson Reuters, DTCC – Direct Trade Clearing Corp. | Boston, MA/NYC, NY

Manager of User Experience Architecture at Resourcesoft Inc | JAN 2006 – JAN 2010

• • Oversaw the production of UX deliverables throughout the product lifecycle, from  research & analysis to providing strategic designs solutions, and testing.
  • Managed and mentored design teams in delivering client projects from conception to product delivery, aligning with client expectations and goals.

• • Summary of Client Project & Details:

• • • Capital One Bank – Lending Hub | NYC NY/McLean, Richmond, VA 
    • Readers Digest – Myshoptoday.au, Rachel Ray Mag, RDS, Recipe Mgmt System, RD wiki | PVL, NY/MWK, WI/Sydney AU 
    • ADVISOR-port Inc./PNC Bank – Asset Management | Kind of Prussia, PA 
    • JP Morgan Chase/Bear Stearns – Trading Platform | Whippany NJ 
    • GSI Commerce/eBay Enterprise – Toys R Us, Dicks/Sports Authority, Zales, McDonalds,  | King of Prussia, PA
    • T-Mobile, Parsippany – Site Management Tool | NJ (Beltsville/Chicago/Seattle/SFO)
    • Legg Mason – Assets Under Management | Baltimore, MD 
    • Vista Print | Lexington, MA 
    • Freddie Mac – Servicing Loans | McLean, VA
    • JP Morgan Chase – Morgan Online High Net-worth Banking | Wilmington, DE

Lead Information Architect & Usability Engineer at World Bank – Satyam-TechMahindra, | JAN 2003 – JAN 2006

• • Spearheaded in-house projects at World Bank, including EXC My Page, Services Portal, Encorr, ISN Tech Talk, and Trust Funds, overseeing planning, analysis, of user-centric design, and construction phases. Provided data visualization content solutions for a seamless integration of the application, across multiple platforms.
  • Conducted Usability. Session across 11 vertices of WB moderated in-house testing to inform content architecture and labeling strategies using card sorting methodology.
  • Client coordination vs global offshore teams to deliver high-quality UX solutions.

Lead IA & Interaction Designer at Tarangtech Pvt. Ltd | Aug 2001 – JAN 2003

• • Led a design team in developing an Account Aggregation platform enabling one-click access to scraped data and checking account status.
  • Managed client interactions, designs for the account aggregation platforms for leading banks in Japan and India: Fuji, Monex, NTT DOCOMO, HDFC, and Citibank.

Senior Interaction Designer at Net KRAFT, Inc. – ADEA Solutions | JULY 1998 – AUG 2001

• • Designed B2B/B2C websites, collaborated with client marketing teams.
  • Managed client projects Y – Style Inc (USA), McDowell India, Blue Dart, Motorola, Scullers, and Easybuymusic.

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