Who I am

VP Sr. Director UX Digital Experience

Dynamic and results-driven VP Senior Director UX Digital Experience, with over 25 years of experience leading innovative design teams and delivering exceptional user experiences across various industries. Proven track record of driving strategic initiatives, fostering a culture of collaboration and innovation, and optimizing user-centered design processes to achieve business goals.

Consistently deliver exceptional value through innovative solutions tailored for desktop, responsive web applications, native apps, and digital products/platforms with chatbots and Conversational AI capabilities. Expertise spans Financial Services, Banking, Retail and Commercial, Wealth Management, Trade Management sectors, E-Commerce, Media & Publication, Telecommunication, Health Care, and Pharma industries.

Skilled in strategic design methodologies and product management, Ensure best-in-class user experiences. Thriving in high-pressure environments, drive results through focused goal setting and stakeholder alignment for cross channel initiatives.

As an accomplished executive design leader, excel in transformational leadership, build out high performing teams, and process optimization. Leveraging a blend of business development acumen and hands-on expertise, spearhead operational transformations and business restructuring initiatives, especially during mergers and acquisitions, resulting in significant process enhancements. 

Have a proven track record in establishing and managing global UX practices, adeptly assembling high-performing teams through strategic recruitment efforts. Leadership style fosters motivation and creativity, cultivating a challenging yet supportive work environment where unique talents are recognized and nurtured. Set the vision and direction to raise the bar within teams, by means of leading by example to inspire teams. Additionally, cultivate strategic vendor relationships to effectively address evolving team capacity and requirements, while mentoring global teams across various design disciplines.

With comprehensive experience in overseeing all project execution aspects, from initial innovation strategic planning through final delivery, collaborate closely with management to ensure alignment with company objectives. Drive the seamless integration of research, design, and delivery processes across diverse design disciplines and functional areas.

Seeking to leverage leadership skills and expertise in UX design to drive growth and success in a forward-thinking organization.

Prathibha A Daine

LEADER – USER EXPERIENCE DIGITAL INNOVATION & STRATEGY

“Creative & Empathetic Designer, Innovator, Strategic thinker, keen observer, attentive listener with analytical skills to derive solutions that meet goals of current requirements, but provides a scope to accommodate future needs.”

Mentored by her manager who identified her core strength: “Analytical with an eye for perfection  guided her into the the field of User Experience Design & Information Architecture.

analytical with an eye for perfection

Prathibha has always had an eye for perfection, She follows a methodical approach towards any task on hand. This helps her deliver error free designs at the first cut. She always believes and pursues the saying in Hindu mythology which states –

“When you are aiming at something, all that you should see is the target in front, and nothing around.”  With that in mind, she has always performed with an aim to achieve and deliver strategic digital design solutions that meet all business requirements. Being a customer advocate, she has tailored to custom suite user needs to provide them with 100% satisfaction in their experience while using the medium.  So no matter what, she strives to maintain satisfaction at both ends – the business, and the users, but keeping in mind that the target is always the audience.