Experience - Portfolio of Prathibha Daine

Explore Prathibha's Experience

Dive into an extensive portfolio showcasing innovative UX/CX solutions led by Prathibha Daine.

Discover how she has transformed user experiences across various clients.

Her expertise in Business knowledge spans across FINTECH, Banking & Financial Services, Retail and Commercial, Wealth Management, Trade Management Sectors, E-Commerce, Media & Publication, Telecommunication, Health Care, Insurance and Pharmaceutical industries.

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Top Fortune 50 Clients

With over two plus decades of experience leading innovative design teams and delivering exceptional user experiences across various industry sectors. Prathibha has worked for various esteemed Fortune 50 clientele, from most recent to past such as: HBO, EMC, Bristol-Myers Squibb, GlaxoSmithKline plc (GSK), Master Card, Rocket Mortgage.

FINTECH:
Citigroup, Chase, JPMorgan, T-Mobile, WorldBank, BankOne, CaptialBlueCross, ADVISORPort-PNCBank, LeggManson, FreddieMac, Cable Vision, OmgeoLLC, Reauters, Merrilly Lynch, Bank Of America, Bear Sterns, Readers Digest, Capital One Bank .

Apart inhouse, she has extensive experience in consulting while working and partnering with firms like Robert Half Technologies, Collabra, Tavant Technologies, HCL Technologies, Satyam Computers & TechMahendra, & Polaris. Cable Vision, VistaPrint, Readers Digest, TarangTech and NetKraft Adea Solutions.

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20+

Years of Experience

50+

Successful Projects

15+

Industries Served

03

Awards Won

Career Summary and Client Experience

Oct 2020 - Present

Sr Director Digital Product Design & Strategy Apogee2020 LLC,.

Delivered impactful CX solutions across Mortgage, Banking, Finance, Healthcare & Pharma.
Mortgage: Provide Strategic design solutions for Rocket Mortgage’s TPO app (Broker Wholesale).
Banking Finance: Managed Redesigned effort of Digital Experience Platform for MasterCard's TRANS-FAST legacy application.
Healthcare & Pharma: Led UX Practice for North-east region clients, within consumer digital channels for clients: ZS Associates, Bristol-Myers Squibb, GlaxoSmithKline plc (GSK),

JUN 2017 - SEP 2020

VP - UX/Product Experience BNYMellon - Pershing

Managed the entire redesign effort of NetX360’s Integrated Wealth platform and was also hands on. Provided strategic design solutions in enhancing Brokerage trading web and native apps globally, transitioning to N-tier and API-based architecture, along with integration of sales force, Alexa & Chatbot.
Digitized onboarding, client services processes, automated manual content processing workflow via Salesforce integration on Alexa with conversational AI, via digital transformation during COVID.

JAN 2010 - MAY 2016

Lead User Experience & Research Resourcesoft Inc

Led multidisciplinary diverse UX teams and cultivated streamlined UX methodologies.
Pioneered UX strategy and solution delivery within lean/agile frameworks, executing heuristic evaluations, contextual reviews, for enterprise level application designs.
Summary of Client Project: (For details visit website)

Citibank - Risk & Compliance Tool | New York, NY/Warren, NJ
Cablevision, Altice, Optimum Network – Phone, Cable, Internet Network & Services | Bethpage, NY
JP Morgan Chase - Prime Brokerage | Whippany, NJ
JP Morgan Chase - Global Payments & Treasury Services | 1 Chase Plaza NYC, Jersey City
Merrill Lynch/BOA – Wealth Management - Trust Funds | Pennington, NJ
Capital Blue Cross – Medical Enablement Platform | Harrisburg, PA
Omgeo LLC, Thompson Reuters, DTCC - Direct Trade Clearing Corp. | Boston, MA/NYC, NY

JAN 2006 - JAN 2010

User Interface Design Analyst Resourcesoft Inc

Managed, mentored design teams client projects from conception to product delivery.
Provide oversight on project phases from research & analysis to providing strategic innovative designs solutions.
Thoughtfully handled projects, on providing lean simplified digital experiences.
Summary of Client Project & Details:

Capital One Bank - Lending Hub | NYC NY/McLean, Richmond, VA
Readers Digest - Myshoptoday.au, Rachel Ray Mag, RDS, Recipe Mgmt, RD wiki | NY/MWK, WI/Sydney AU
ADVISOR-port Inc./PNC Bank - Asset Management | Kind of Prussia, PA
JP Morgan Chase/Bear Stearns - Trading Platform | Whippany NJ
GSI Commerce/eBay Enterprise - Toys R Us, Dicks/Sports Authority, Zales, McDonalds, | KOP, PA
T-Mobile - Site Management Tool | NJ Parsippany (Beltsville/Chicago/Seattle/SFO)
Legg Mason - Assets Under Management | Baltimore, MD
Vista Print | Lexington, MA
Freddie Mac - Servicing Loans | McLean, VA
Bank One/Chase Bank/JPMorgan - High Net-worth - Morgan Online integration | Wilmington, DE

JAN 2005 - JAN 2006

Lead IA & Usability Engineer - World Bank - Satyam-TechMahindra

Spearheaded in-house projects at World Bank, including EXC My Page, Services Portal, Encorr, ISN Tech Talk, and Trust Funds, overseeing planning, analysis, of user-centric design. Provided data visualization content solutions for seamless integration of the app, across multiple platforms.
Conducted Usability sessions across 11 vertices of WB moderated in-house testing and coordinated with Clients at World Bank and with global offshore teams.

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