As an accomplished executive design leader, she excels in transformational leadership, has built high performing teams. Leveraging a blend of business development acumen and hands-on expertise, spearhead operational transformations and business restructuring initiatives, especially during mergers and acquisitions, resulting in significant process enhancements. She has consistently delivered exceptional value through innovative solutions tailored for desktop, responsive web applications, native apps, digital products/platforms with chatbots and Conversational AI capabilities. 

Executed and driven CX/UX product solutions from analysis, research, design, to delivery with seamless integration of processes across diverse design disciplines, to ensure best-in-class user experiences adopting UX design methodologies. Provided strategic and creative direction, management of experience design, design research, UX/UI prototyping, testing and best practices for Human-Centered Design.

She has overseen all project execution aspects, from initial innovation strategic planning through final delivery, collaborating closely with management to align with company’s objectives. Prathibha’s work has been appreciated by C-Suite executives for her performance in thriving in high-pressure environments. She has always been results driven by focusing on setting goals and aligning them with stakeholders.

Prathibha has an array of Fintech experiences spanning digital banking, payments, and embedded finance, focusing on customer-centricity, speed, and personalized financial health.

Key experiences include using AI-powered apps, robot-advisors, peer-to-peer lending, and customized financial tools (e.g., credit monitoring, API-driven payments) that replace traditional banking with mobile-first convenience FINTECH - BFS clientele, like World Bank, Legg Mason, PNC/Advisor Port, JPMC, Bank of America/Merrill Lynch, Citi, BNYMellon Pershing, MasterCard, Rocket Mortgage to name few.